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Maple Leaf Sports & Entertainment

Read about this campaign [here](http://www.thestar.com/business/2014/04/16/raptors_rebrand_and_embrace_the_north.html).


Sid Lee

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#WeTheNorth Raptors Ad

<p>Read about this campaign <style data-emotion="css 11ei5o9">.css-11ei5o9{-webkit-text-decoration:none;text-decoration:none;color:inherit;background:linear-gradient(90deg, #1976d2, #1976d2),linear-gradient(90deg, rgba(0, 0, 0, 0.54), rgba(0, 0, 0, 0.54), rgba(0, 0, 0, 0.54));-webkit-background-position:100% 100%,0 100%;background-position:100% 100%,0 100%;background-repeat:no-repeat;-webkit-background-size:100% 2px,0 2px;background-size:100% 2px,0 2px;padding-bottom:2px;padding-right:0px;margin-right:8px;-webkit-transition:background-size .4s;transition:background-size .4s;-webkit-text-decoration:none;text-decoration:none;}.css-11ei5o9:hover{-webkit-text-decoration:underline;text-decoration:underline;}.css-11ei5o9:hover{-webkit-background-size:0 2px,100% 2px!important;background-size:0 2px,100% 2px!important;-webkit-text-decoration:none;text-decoration:none;display:block-inline;color:rgba(0, 0, 0, 0.6);}</style><style data-emotion="css gqgji0">.css-gqgji0{margin:0;font:inherit;color:inherit;-webkit-text-decoration:none;text-decoration:none;color:inherit;background:linear-gradient(90deg, #1976d2, #1976d2),linear-gradient(90deg, rgba(0, 0, 0, 0.54), rgba(0, 0, 0, 0.54), rgba(0, 0, 0, 0.54));-webkit-background-position:100% 100%,0 100%;background-position:100% 100%,0 100%;background-repeat:no-repeat;-webkit-background-size:100% 2px,0 2px;background-size:100% 2px,0 2px;padding-bottom:2px;padding-right:0px;margin-right:8px;-webkit-transition:background-size .4s;transition:background-size .4s;-webkit-text-decoration:none;text-decoration:none;}.css-gqgji0:hover{-webkit-text-decoration:underline;text-decoration:underline;}.css-gqgji0:hover{-webkit-background-size:0 2px,100% 2px!important;background-size:0 2px,100% 2px!important;-webkit-text-decoration:none;text-decoration:none;display:block-inline;color:rgba(0, 0, 0, 0.6);}</style><a class="MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineHover css-gqgji0" rel="noopener" href="http://www.thestar.com/business/2014/04/16/raptors_rebrand_and_embrace_the_north.html" target="_blank">here</a>.</p>

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