The Garibaldi Olympic Development Association made a bid for the 1976 Winter Olympics, claiming the Canadian nomination in ’74, but ultimately losing out when Montreal was nominated–and later won the bid–for the ’76 Summer Olympics. This black and white logo for Vancouver/Garibaldi’s near successful ’76 bid features a stylized 76 glyph, with sans-serif titling and italicized serif strapline. The presentation of this logo is in-line with Montreal’s designs, and is indicative of Canadian design at the time: a mix of international modern styling and classic typography.
Comments
Erik von StackelbergFebruary 16, 2010
Long-time lurker, first-time poster. Just read your first SI post comparing Canadian Olympics graphic design styles. I’m looking forward to the remaining articles. Any chance for a comparison of typographic elements? Every time I look at those athletic jackets I can’t help but wonder if is significant that in 2010 we have an expo-67-Avant-Garde-esque style on display. Is the ‘best’ of Canadian design destined to remain an homage to that period? It seems like we’re the poster patient for the pomo condition… Speaking of which, do we have a term that encapsulates that style – something more descriptive and accurate than ‘vintage’ or ‘retro’? I hate those terms…