Designer

Tobias Wong

Client

PAPER

Category

Print

Date
2009
Source

Rather than design an object to be disposed of, Wong decided to not make anything. Or, rather, to create a conceptual piece by “unmaking” something—a strategy that likewise reduces waste. Using a magazine as his medium, Wong collaborated with PAPER to “edit out” a 10-page section and make it available only online. Converting those pages from print to digital format (viewable at papermag.com) saved roughly 13 trees, decreasing PAPER’s footprint for the month. If every magazine followed this example, entire forests could be spared each issue. Via.

Comments

Joshua K.November 10, 2009
Or you could just not print magazines and newspapers entirely… Yeah I don’t quite see the point in this. It’s like designing millions of cars, then making one specific car that uses 10% less material which saves thousands of tons of energy. Creating something new to offset something else that exists in the billions doesn’t seem like a great way of actually reducing waste.
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