Creating a renowned air-rail link to welcome locals and visitors to Toronto. In one of our most comprehensive projects, we helped build the Union Pearson Express brand from its inception, with work that spanned strategy, naming and identity and extended to station architecture and uniform design. With the train service up and running, we created the onboard quarterly magazine On the UP, showcasing the best of the city and province through themed issues, engaging reporting and striking art direction. www.upexpress.com