The City of Toronto had these TTC posters up on subways, where there are frequently leaflets available for passengers to take (typically these end up on the floor and seats). These bold signs were refreshing in the often-obnoxious commercial landscape of the train, and directed us to the livegreentoronto.ca site – a “one-stop resource for living green” – all the while touting a message of “Reduce”, the most crucial and first of the “Three R’s”.