With high ambitions this small bicycle company grew quickly from the two founders to a world beating organization with prestigious wins in almost every significant bicycle race in the world, including the Tour de France and Giro. Uncompromising in every way this company raised the bar for bicycle design with a simple premise, design every detail to maximize speed and stiffness, regardless of how it looked or if it would sell. The bike pictured earned a reputation as the Lance Armstrong Beater‚ when Dave Zabriskie beat Armstrong on it in stage 1 of the Tour de France in 2005.