At first I was shocked – i thought they’d abandoned their iconic label – but it looks like this decodes the pieces of the original label… is that right? Looks nice too.

Yeah the idea was the explain the story behind the iconic label. Some great writing by Jason McCann and Pete Breton.

I’m realy liking the simplicity here as well. Very easy on the eyes.

Good one! Thanks for the response Dave. I’ll have to pick up a case… that is assuming that these are new… or did I miss them? What’s the date?

These are a little on the old side. I think they were in the Alberta market about 3 years ago. Cheers

Too bad! I never pass up an opportunity to buy beer and call it research. I’ve added 2006 as the date on this… let me know if that’s accurate.