Starting as a simple blank page, this poster caught attention for its lack of information. Over the few weeks that the work was up, it revealed that is was covered with some stickey fly paper in the shape of the Orkin logo that slowly grew out of the bugs getting stuck to it. As the days went by, viewers got to see and experience the brands promise, bugs are everywhere and Orkin will help you remove them. Great story telling, this is a perfect example of how design can simply communicate a complex message in a memorable way.