The original OLG logo was a bit of a classic… too bad about this.

ouch!

This was done by Toronto design agency Gottschalk & Ash

Hi Dave, Are you sure G&A did this version? I know that they did the original back in the 80s – <http://designarchives.aiga.org/entry.cfm/eid_5964> Which evolved into this – <http://www.freddiep.ca/images/lottery1.gif> before becoming the logo shown here. Any chance you can point us to a reference?

If this is the most recent iteration, I think it was done by Interbrand Toronto. They’ve been running OLG’s creative for a while.

Here is the info that I found. have a look…page 68 of 69 of this pdf <http://www.gplusa.com/pdfs/G+A_Branding.pdf>

Thanks Dave! Looks like G + A are responsible for the original and this redesign. I think this statement from the brochure sums up what went wrong: “Extensively researched among consumers as well as other key stakeholder groups, the evolved visual identity combines visual elements of fun and excitement while maintaining visual continuity with its roots.” visual ‘fun + excitement’ + consumer testing = uggh!

Your “Table of prizes” for Lotto 649 is wrong in the 4/6 line where it says the winnings for 4/6 is 9.5% of the pools fund. I wish, as I have 4 numbers for Oct. 12 2013

Hate the new winning numbers pages takes way to long to find the game i’m looking for and the payouts

Hate the new winning numbers pages takes way to long to find the game i’m looking for and the payouts. you said my email was incorrect i fixed it now you say i said the same thing . Please fix this it’s stupid.

Oh i get your great!!!!!!!!!