Far too busy, the three separate elements are just that, three separate elements. Dove graphic… pixelated texture gives off 90’s hi-tech vibe, the overall shape has no meaning, to me it looks like a couple guys in bad suit jackets trying to remove themselves from an oil pit – If there’s ONE thing I do remember from design school, when designing a logo, be sure it can be reversed easily, also, it can be reproduced on any media (embroidering of this logo?!) and from a distance it can be easily recognized – this logo fails in ALL those fairly standard design norms. The typography is weak, spacing is off, no refinement or care taken, the space between two words is off-putting. Considering it ‘supposedly’ comes from one of Canada’s ‘better’ designers, it’s an easily forgettable attempt at what could and should of been a strong trademark. Was that a bit too harsh?!