A beautiful poster for the ROM (Royal Ontario Museum), Toronto. As in all the best posters, we have only two main elements: a background image—in this case a photographic image—and a foreground text—a grotesk typeface with excellent legibility (Helvetica). The image has been magnified and contrasted as much as possible to emphasize expressiveness and to visually hit the audience. The mask becomes a threatening presence that inspires fear and demands attention. The whole picture is supported by the red text that, in contrast with black, increases the emotional power.