Why is the maple leaf pink and upside down? Is Canadian design upside down, does pink represent newness or Canada? WTF?

Good question, not only does the logo not express newness, or Canada but the use of boring old Helvetica says boring, not inventive. It is the default font for things that are trying to appear like “good design”. Obviously, this is not a good design. It might be nice to have some of the bigger designers (Patty Jonson, Scot Laughton, etc) in there instead of recent grads and the like, but the collection is pretty ok. So much great work in the country and the DX seems completely unaware of it. Poor Design Exchange, it seems like they can never get it right. Instead of fumbling along, pretending to promote Canadian design, they should be hiring some Canadian designers!