The Nendo team was keen to reflect the brand’s strong values. “The brand value lies in raw materials which are of 100 per cent natural origin. However, there was an issue that those strengths and characteristics were vague. Each of the 10 products are distinguished by a different pattern and colour combination. Inside, products are concealed within matt grey containers. In this way, by borrowing nature’s gifts and applying them on yourself as if a watercolour artist would paint a canvas, a design about the pleasure of applying makeup is accomplished.”