The Co-operative Auto Network was in real need to wrap up its experience into a comprehensive and consistent identity. The new look, full of colour, iconic symbols and a new name, works to accomplish that and to charge the brand with fresh energy. Via our friends at Design Edge.
Comments
CCApril 6, 2011
Doesn’t feel like Vancouver, and also seems tired as a graphic style. This brand now looks like a cell phone. WIth that off my chest, the new look is waaaaay better than what was there, and the design team seemed to solve the major issue of conistancy.
Todd FalkowskyApril 6, 2011
I agree, the work is a massive leap forward for a brand that was on no ones radar.
If it is like a “cell phone”, that might not be a problem for a company trying to broaden hourly car rental as a lifestyle.