Client

Lululemon

Category

Typography

Date
2007
Source

Comments

RodSalmMarch 10, 2010
No sense having original copy for a coporate manifesto when common platitudes will suffice.I think I’ve seen all of these on inspirational posters at one time or another.
Todd FalkowskyMarch 10, 2010
These always felt like they were not designed, but just placed together by someone who happened to have Illustrator. The layout and content is so weak. I see these everywhere, and it is too bad that more thought and creative didn’t go into the design. They have become citywide pollution, not beautiful and inspiring.
fellaMarch 18, 2010
these were done by Cowie and Fox from vancouver, and they certainly are ubiquitous.
dtmApril 15, 2010
Ouch, Todd, that’s some serious s\_\_t talking. Par for the course in the advertising industry I guess. That predictable attitude of “that design is crap, our stuff is way better” will continue to define and confine you. I’m actually the guy who originally “happened to have illustrator” and no, that’s not my best work I’ll certainly say that. And yes, the client has changed the design significantly on their own over the years. I’m sure your stuff would be much better… please “inspire” us all.
Design is gayApril 15, 2010
Ouch is right, defend if you must, obviously designer feelings are easily bruised and glad to hear that this is not your best work. The truth stings but this is one piece of work that the creative should let quietly fade away from our memory bank, and cross our fingers that this client gives you less direction next time.
The Mad HatterApril 25, 2010
WOW. The only real truth that hurts here is that you guys honestly think marketing is inspiring. You’ve obviously gone way too far down the “Advertising in Wonderland” rabbit hole. I suggest climbing back out.
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