A really nice packaging group that taps the visual tricks of design to create an emotional response to products. With visual clues like a kraft paper look that feels like they came from a hand made shop, full-colour fruit imagery that helps sharpen the mind on how fresh the product is, clear windows to showcase the coarse texture and golden colour of the sugar, and typography that reminds us of coffee bags and imported food from the source. The family of products broadcast the image of locality, small production and fair trade.