"So accustomed are we to the branding of everyday products that a single glimpse guarantees instant recognition, a theory that Stephen Attong sets out prove in his series " The photographer’s random street litter snaps of crushed soda cans, crumpled cigarette cartons or empty fast-food packets are still easily identifiable despite the absence of their texts and logos which were digitally removed. “The brands that invade our psyche the most do so in ways that are out of control”, says Attong. “Taking away the symbol doesn’t take away the viewer’s ability to identify and name it.” And going beyond the effectiveness of branding, we love the subtle jab at littering as well."