TOPUiShudsons-bay-co-logo.jpg

The Hudson's Bay Company

[!hudsons-bay-co-logo.jpg](http://canadiandesignresource.ca/wp-content/uploads/2009/03/hudsons-bay-co-logo.jpg)
I think we might be forced to change the name of the site if we didn’t cover this project: Hudson’s Bay Company recently dispensed with their [‘modern’ HBC logo](http://canadiandesignresource.ca/?p=6210) (and the acronym itself) and introduced a logo, which embraces the companies 339 year history by reworking their historic coat of arms.
There may be debate about details and execution, but it’s hard to fault this return to brand legacy.
[Via Brand New](http://www.underconsideration.com/brandnew/archives/coat_of_animals.php)


Arcade Agency

f_1mxchudsons-bay-co-logo.jpg

Hudson’s Bay Co. Rebrand

<p>
I think we might be forced to change the name of the site if we didn’t cover this project: Hudson’s Bay Company recently dispensed with their <style data-emotion="css 11ei5o9">.css-11ei5o9{-webkit-text-decoration:none;text-decoration:none;color:inherit;background:linear-gradient(90deg, #1976d2, #1976d2),linear-gradient(90deg, rgba(0, 0, 0, 0.54), rgba(0, 0, 0, 0.54), rgba(0, 0, 0, 0.54));-webkit-background-position:100% 100%,0 100%;background-position:100% 100%,0 100%;background-repeat:no-repeat;-webkit-background-size:100% 2px,0 2px;background-size:100% 2px,0 2px;padding-bottom:2px;padding-right:0px;margin-right:8px;-webkit-transition:background-size .4s;transition:background-size .4s;-webkit-text-decoration:none;text-decoration:none;}.css-11ei5o9:hover{-webkit-text-decoration:underline;text-decoration:underline;}.css-11ei5o9:hover{-webkit-background-size:0 2px,100% 2px!important;background-size:0 2px,100% 2px!important;-webkit-text-decoration:none;text-decoration:none;display:block-inline;color:rgba(0, 0, 0, 0.6);}</style><style data-emotion="css gqgji0">.css-gqgji0{margin:0;font:inherit;color:inherit;-webkit-text-decoration:none;text-decoration:none;color:inherit;background:linear-gradient(90deg, #1976d2, #1976d2),linear-gradient(90deg, rgba(0, 0, 0, 0.54), rgba(0, 0, 0, 0.54), rgba(0, 0, 0, 0.54));-webkit-background-position:100% 100%,0 100%;background-position:100% 100%,0 100%;background-repeat:no-repeat;-webkit-background-size:100% 2px,0 2px;background-size:100% 2px,0 2px;padding-bottom:2px;padding-right:0px;margin-right:8px;-webkit-transition:background-size .4s;transition:background-size .4s;-webkit-text-decoration:none;text-decoration:none;}.css-gqgji0:hover{-webkit-text-decoration:underline;text-decoration:underline;}.css-gqgji0:hover{-webkit-background-size:0 2px,100% 2px!important;background-size:0 2px,100% 2px!important;-webkit-text-decoration:none;text-decoration:none;display:block-inline;color:rgba(0, 0, 0, 0.6);}</style><a class="MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineHover css-gqgji0" rel="noopener" href="http://canadiandesignresource.ca/?p=6210" target="_blank">‘modern’ HBC logo</a> (and the acronym itself) and introduced a logo, which embraces the companies 339 year history by reworking their historic coat of arms.
There may be debate about details and execution, but it’s hard to fault this return to brand legacy.
<style data-emotion="css 11ei5o9">.css-11ei5o9{-webkit-text-decoration:none;text-decoration:none;color:inherit;background:linear-gradient(90deg, #1976d2, #1976d2),linear-gradient(90deg, rgba(0, 0, 0, 0.54), rgba(0, 0, 0, 0.54), rgba(0, 0, 0, 0.54));-webkit-background-position:100% 100%,0 100%;background-position:100% 100%,0 100%;background-repeat:no-repeat;-webkit-background-size:100% 2px,0 2px;background-size:100% 2px,0 2px;padding-bottom:2px;padding-right:0px;margin-right:8px;-webkit-transition:background-size .4s;transition:background-size .4s;-webkit-text-decoration:none;text-decoration:none;}.css-11ei5o9:hover{-webkit-text-decoration:underline;text-decoration:underline;}.css-11ei5o9:hover{-webkit-background-size:0 2px,100% 2px!important;background-size:0 2px,100% 2px!important;-webkit-text-decoration:none;text-decoration:none;display:block-inline;color:rgba(0, 0, 0, 0.6);}</style><style data-emotion="css gqgji0">.css-gqgji0{margin:0;font:inherit;color:inherit;-webkit-text-decoration:none;text-decoration:none;color:inherit;background:linear-gradient(90deg, #1976d2, #1976d2),linear-gradient(90deg, rgba(0, 0, 0, 0.54), rgba(0, 0, 0, 0.54), rgba(0, 0, 0, 0.54));-webkit-background-position:100% 100%,0 100%;background-position:100% 100%,0 100%;background-repeat:no-repeat;-webkit-background-size:100% 2px,0 2px;background-size:100% 2px,0 2px;padding-bottom:2px;padding-right:0px;margin-right:8px;-webkit-transition:background-size .4s;transition:background-size .4s;-webkit-text-decoration:none;text-decoration:none;}.css-gqgji0:hover{-webkit-text-decoration:underline;text-decoration:underline;}.css-gqgji0:hover{-webkit-background-size:0 2px,100% 2px!important;background-size:0 2px,100% 2px!important;-webkit-text-decoration:none;text-decoration:none;display:block-inline;color:rgba(0, 0, 0, 0.6);}</style><a class="MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineHover css-gqgji0" rel="noopener" href="http://www.underconsideration.com/brandnew/archives/coat_of_animals.php" target="_blank">Via Brand New</a></p>

Designer

Client

Categories

Date

Source

Comments