“Calgary – Heart of the New West™ is a brand used to promote Calgary to the world. The image is a stylized cowboy hat bringing to mind mountains, Chinook winds, and the Saddledome. The positioning line “Heart of the New West™” links Calgary’s past, present and future in a powerful way, while speaking to Calgary’s energy and spirit”. – Calgary.ca

Since 2005 I’ve been a bit of a fan of this trademark and logo. Not sure who designed it, but it’s a nice fit for our city. Some elements of cowboy that combine with the entrepenerial spirit of our city. -Greg Ball