I am missing something…is this really a Blackberry ad? The copy seems off to me, “The world’s first touch screen Blackberry…Nothing can touch it”. Touch Blackberry that no one can touch? I know that this is a poke at Apple, but it doesn’t seem to go anywhere beyond a blackberry piercing an apple and some tough sounding copy. The imagery is sure memorable though, and I guess that this is the point. This is the detail that will stick in our minds, Apple getting hit by Blackberry.