You’re just upset at the ad that stated “Writing a Blog isn’t a real job.”

Touché – I hadn’t seen that one! However, not being a member of the target market I still don’t see why youth or young adults would connect and respond positively to the campaign.

Ha ha to BrainDrainXP. But I have to agree with the post. Furthermore I’m not sure a BC gov’t ministry should be trading on anxiety around jobs here, especially considering that under the 11 years of the current sitting BC “Liberal” government we’ve seen the biggest spread of job loss and corporate outsourcing, the most rapid widening of the gap between rich and poor, and a little attempt at economic diversification beyond the traditional BC resource sector that by the way also dominates the political system here and hamstrings change. In that context these ads are even more egregious – I mean they go way beyond sarcasm. To a BC youth audience they are – or at least must read as – cynical. To get a sense of how BC youth feel… well, riots, anyone?

I keep wondering if these were based on research. I don’t think much has really changed over the years about the youth population and jobs: a portion of youth have no interest in looking for the type of work they see their parents pursuing–they used to be slackers, then stoners, then anti-establishmentarianists, and now hipsters. Life will go on. Not everybody has to become a doctor, a lawyer or a teacher. Some will have multiple careers or jobs: working a subsistence job through the day to pursue their passion the rest of the time. Some will succeed wildly–becoming writers, musicians and artists–and some will fail miserably. Making fun of them isn’t going to help. That’s almost certain.