Beginning with an iconic shape – machined from a solid block of aluminum, the design builds on the familiar appearance of an award, but holds a playful surprise…By looking into the viewfinder on the top, the recipient discovers it is a lightbox with a window that shares the same proportions as a theatre screen. The miniature theatre celebrates the concept of film projection, participation and life as film. Polished aluminum, Red and Black anodized finishes differentiate the three Blackberry People’s Choice awards. – Brian Paschke
Comments
ArtsyDesignyOctober 3, 2012
My mom has some old “Souvenirs” from the 70’s that were these little keychains with a window to look into. They were exactly like these just much smaller. This is a super clever idea for an award.
Great for Blackberry design team.