This is not a great logo, des it reproduce well, or scale well? Looks fantastic like this, I assume that this is the only use it will have.

If you assume (as I do) that this large and full-colour “version” is the only use that the client wanted and needed…then you’ve just eliminated all your reasons for saying it’s “not a great logo,” haven’t you?

Crap. If Bruce Mau wasn’t involved with this people would speak the truth. It’s a failure as a logo. It’s an illustration and it sucks as a brand.